According to The One Number You Need to Grow, What Is The Most Important Metric To Measure Success With Respect To Marketing?

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According to The One Number You Need to Grow, what is the most important metric to measure success with respect to marketing? Also, the article Ending the War Between Sales and Marketing speaks of both how the jobs are different and how they fit together. If you were designing a job ad for both a sales position and a marketing position, how would the job ads differ?

Articles to be used:

The One Number You Need to Grow by Frederick F. Reichheld

Ending the War Between Sales and Marketing by Philip Kotler, Neil Rackham, & Suj Krishnaswamy.

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