Select a corporate crisis.
THE CORPORATION IS BP AND THE CRISIS ID THE OIL SPILL.. LOOK UP BP OIL SPILL
Write a 500-750 essay that, describes how the organization managed the crisis, evaluates how successful or unsuccessful the organization was, recommends what the organization could have done differently to handle the situation more effectively.
Create a more effective corporate message for the organization.
Provides a clear and thorough recommendation of what the organization could have done differently to handle the situation more effectively.
Provides a clear and thorough evaluation of how successful or unsuccessful the organization was.
Provides a clear and thorough description of how the organization managed the crisis.
Creates a clear, effective, and thorough, corporate message for the organization.
Provides a clear and thorough discussion on how social media could be utilized to manage the crisis.
Clear and convincing argument presents a persuasive claim in a distinctive and compelling manner. All sources are authoritative
In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error.
Discuss how social media could be utilized to manage the crisis.
One to two sources are required for this assignment.
You are required to submit this assignment to Turnitin. Refer to the directions in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
3.4: Construct effective corporate communication messages.
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