Balanced scorecard (BSC)

The assignment is literature review based only. No need for any field or first order data collection. It consists of two parts (A and B) as follows:

Literature review [14 marks]: from the following model [Balanced Scorecard (BSC)] used in TQM implementation, write an essay (around 1500 words), from published literature and reliable resources, focusing on the principles used, practical perspectives of the implementation (including pros and cons), and the extent of its use in our region[In the Middle East] (form the available published resources, if any).

Reflection [6 marks]: reflecting on the literature about the selected topic in Part A, please discuss the following points from your own perspectives (around 500 words):
1) As a top executive, in a public or private organisation, what will be your focus areas in the implementation of such tool?
2) how the modern information technology can support the implementation of such tool?

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