Bob is in charge of the local waterpark. At the beginning of the summer, he built a new waterslide for his park. At the end of the summer, he saw that his ticket sales were double what they were a year ago. What criteria should Bob consider to determine if the new waterslide caused the increase in ticket sales? Why is it important to determine causation when conducting persuasion research?

Bob is in charge of the local waterpark. At the beginning of the summer,

he built a new waterslide for his park. At the end of the summer, he

saw that his ticket sales were double what they were a year ago. What

criteria should Bob consider to determine if the new waterslide caused

the increase in ticket sales? Why is it important to determine causation

when conducting persuasion research?

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