Business and Management
• Use the Internet to familiarize yourself with one health care product or service. Be prepared to discuss how you would segment the market to conduct research for the health care product or service you found. Explain your rationale.
• Referring to the same health care product or service, determine the most effective markets for that product or service. Explain your rationale.
• Briefly describe a health care provider with which you are familiar and how that organization should position its offerings. Provide specific examples to support your response.
• Referring to the same health care provider, determine the best way for that organization to analyze its competitors’ strategies, objectives, strengths, and weaknesses. Provide specific examples to support your response.
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