Choose an area (city or town you are familiar)

Choose an area (city or town you are familiar)

Research the area’s demographics and psych demographic profile, utilizing such websites as the Census Bureau and Nielsen’s’ Prizm.

Write a paper of approximately 250 words that addresses the following questions:

1. Based on the information, what type of franchise opportunity do you think your    area would be most interested in having and why?

2. What are the factors in the external environment (e.g., demographics) that help to define the target market for the selected product?

Include the source information from the website used


(i)            You will need to have at least one reference/citation

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