Competitive Analysis

Store to be used: J Crew in Pasadena, CA

Important: Please follow the directions below to complete this assignment. The upload is an example of the chart layout in landscape page layout form. Each answers in the boxes of the layout needs to well answered and descriptive in paragraph form. The other stores in the upload are also located in Pasadena, CA.
Compare and contrast your channel PLUS 3 other channels intratype/intertype competitors on the following areas:

1)Target Market of EACH of the channels. (demographics & psychographics of typical customer)
2)Visual Presentation. (i.e. interior design, window displays, mannequins, etc) Organization of Merchandise (by brand, color, style, size, etc)
3)Customer Service (low, moderate, high and services provided like associates, cashiers, phone service)
4)Main Merchandise Depts. /Areas & Unique Product Offerings of each of the channel’s competitors.
5)Price Range of main merchandise classifications/dept. for each channel.
6)Best Selling Items at each of the channels?

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