Competitive Brand audit of Uber UK

4.Category Audit 
4.1 Key Strategic Market Drivers for the Product Category 
List with brief explanations any major, key Political / Legal, Economic, Social / Cultural and Technological trends that you judge from your research may influence the market served by this product category that you defined in sections 1.1. and 4 above over the next three to five years or so. This may include factors such as industry regulation or deregulation for example, changes in consumer behavior, economic factors such as growth or employment levels, social changes, fashions etc, and new or emerging technologies that might pose future opportunities or threats. Include only factors that are relevant to your product category. 

There should be no more than six – seven key points listed. 

4.2 Product Category Analysis 
4.3 Product Category Competitor and Substitute analysis


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