Comprehensive Strategic Plan for Google, Inc.

Comprehensive Strategic Plan for Google, Inc.
• Review Google’s values and mission. Provide your assessment of whether the company’s overall operations and strategy are aligned to support those values and achieve the mission.
• Describe Google’s approach to creating a sustainable competitive advantage and evaluate the effectiveness of the approach.
• Describe Google’s efforts in corporate strategy (that is, vertical integration, globalization, and diversification) and assess the effectiveness of the efforts.
• Provide recommendations on how Google’s resources can be better aligned and leveraged to create capabilities that drive a sustainable competitive advantage.
• Provide recommendations regarding realignment of organizational structure and management systems that facilitate your proposed realignment and leveraging of resources.
• Provide any additional recommendations regarding needed changes to Google’s approach to competitive advantage and corporate strategy.


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