Consumer Behavior

1- Consider the marketing, product, and positioning strategies when taking a U.S.-based consumer product global. Would you consider a local strategy (specific for that country) or a standard strategy (one global strategy)? Provide evidence from research to support your thoughts.
2 – Our relationships with companies and other organizations are complex, and many issues that impact quality of life relate directly to marketing practices and images of the self. These include the trade-off between our privacy and the ability of companies to tailor their offerings to our individual needs. Other issues revolve around market access, as many people are unable to navigate the marketplace due to disabilities, illiteracy, or other conditions. Discuss the pros and cons of giving up personal and private information for better service and a product selection tailored for your needs.


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