The case study is on page 503 of the textbook. This week related chapter is chapter 5.
1 To what extent is Wal-Mart’s performance attributable to industry attractiveness and to what extent to competitive advantage?
2 In which of Wal-Mart’s principal functions and activities (namely: purchasing, distribution and warehousing, instore operations, marketing, IT, HRM, and organization and management systems/style) do WM’s main competitive advantages lie? Identify the distinctive resources and capabilities in each of these functions/activities.
3 To what extent is WM’s competitive advantage sustainable? Why have other retailers had limited success in imitating WM’s strategy and duplicating its competitive advantage?
4 Looking ahead, what measures does WM need to take to sustain its recent performance and defend against competitive (and other) threats?
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