Customers and Virtue Ethics

  1. What are the main ideas of virtue ethics? In particular, what is eudemonia and how can it be achieved?
  2. How do virtue ethics differ from utilitarianism and Kantian ethics? What are the main criticisms of virtue ethics?
  3. Identify a time you have taken a moral stand in order to adhere to the moral code of an organisation you have belonged to (e.g. a sporting, cultural or commercial organisation).
  1. What is the difference between the ‘caveat emptor’, ‘negligence’ and ‘strict liability approach’ to product liability? Which do you think is most appropriate?
  2. Define the following pricing practices and provide an example for each: price gouging, monopolistic pricing, price fixing, and predatory pricing.
  3. What are the ethical issues concerning marketing and advertising in relation to consumer ‘autonomy’ and ‘targeting the vulnerable’? Discuss with reference to utilitarian and Kantian ethics.
  4. Find one example of an advertisement in a newspaper, magazine or online that you believe is morally questionable and explain why, drawing on the three major ethical theories in your answer. Attach a copy of the advertisement (or a link) to your assignment.

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