Description of the company brand image including attributes, benefits and values. Analysis of how the company manages its brand.

As I used the Woolworths (Australia company) to analysis in the previous essay, and it requires to use the same company in all the essay to make analysis, so please use the company called Woolworths to analysis in the following essay.
1. Company(Woolworths) Marketing Analysis
1000 words
See Moodle site for rubric criteria and topic list. Note that a visual display is required. Include one graph or chart that you created yourself. A good graph might be a pie chart of company sales by product categories. The visual display must relate to marketing. Financial information such as revenue and net income growth is not appropriate for this
visual display. Cartoons and process drawings are not appropriate.
Words: 1000 Words
Visual Display: Include one graph or chart that you created yourself. A good graph might be a pie chart of company sales by product categories. The visual display must relate to marketing. Financial information such as revenue and net income growth is not appropriate for this visual display. Cartoons
and process drawings are not appropriate.
Grading criteria:
1. Brand Analysis – Description of the company brand image including attributes, benefits and values. Analysis of how the company manages its brand.
Omitted
0points Superficial/Careless Analysis
3points Adequate – covered all requirements
6points Excellent
9points
2. Product Analysis – Description of new product development in the company. Assess where the company’s products are on the product life cycle. How does the company manage products?
Omitted
0points Superficial / Careless Analysis
3points Adequate – covered all requirements
6points Excellent
9points
3. Customer Analysis – Give 4 or 5 characteristics of the company’s target market. Articulate the company customer value proposition. How does the company manage the customer life cycle? What channels are used to reach the customer
Omitted
0points Superficial / Careless Analysis
3points Adequate – covered all requirements
6points Excellent
9points
4. Competition – Compare and contrast two to three of the strongest competitors to your company. How does your company compete?
Omitted
0points Superficial / Careless Analysis
3points Adequate – covered all requirements
6points Excellent
9points
5. Growth Strategy – What marketing strategy is used by your company. Summarise key points from the previous sections to articulate how it plans to grow.
Omitted
0points Superficial / Careless Analysis
3points Adequate – covered all requirements
6points Excellent
9points
6. Visual Display
No visual display or copied from other sources
0points Visual display tangentially related to marketing
0.5points Provided adequate visual display
1points Good visual display related to marketing
2points

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