1. From the viewpoint of a destination management perspective critically identifies key issues Chapter & Lecture content
2. lncorporates relevant theoretical constructs, concepts, frameworks and models in critical reflections.
3. Includes a personal learning reflection in weekly entries.
4. Nature and quality of summary.
Explain the key destination marketing professional principles.
Describe the different levels of goals and objectives in the destination marketing planning process. Differentiate between a vision and a mission.
Identify the meaning ofthe components ofthe PRICE model.
Provide a detailed explanation ofthe steps in the destination
marketing system (DMS).
Describe the contents ofa destination marketing plan.
Give an explanation of each ofthe 8 Ps of destination marketing.
Explain how KRAs and KPls are used the measure the marketing performance of DMOs.
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