eBusiness and Big Data

Case details

IBM estimated in 2013 that every day, we create 2.5 quintillion bytes of data. This rate of growth means that 90% of data in the world today has been created in the past two years alone! By comparison, all of the Earth’s oceans contain 352 quintillion gallons of water; if bytes were buckets it would take only about 20 weeks to fill the seas … The growth in the volume of data enabled by Big Data has become possible through more forms of instrumentation that captures ‘events’ through time, according to Eaton et al., (2012) which can be integrated in to systems.

This instrumentation can be simply data collection where the events are a sequence of customer interactions with a business through its desktop or mobile site or social media, for example through web analytics or social analytics …. A key design issue is how the information about these transactions can usefully be applied to improve the effectiveness and business contribution of these systems. … While independent analytics systems are available, larger companies are increasingly finding that to apply the insights available they have to integrate web analytics information with internal sales and ordering systems to form data warehouses (Chaffey, 2015, p. 533, 534, 536).

– What is the relevance of this ‘Big Data’ to eBusiness?

– What as Chief Information Officer (CIO) would you do to handle this  -Big Data for your company?

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