Extended warranties – marketing strategies and beneficial party? Consumers or companies

Research questions:
– What impact does company’s marketing strategies have on customers decision making process and buyer behavior when selling extended warranties?
– Are extended warranties for servicing the customer or creating revenue for the companies that offers them?

Should include at least 15 to 20 acdemic articles/journals and 6 interviews (aproximately 45 min, in-depth)

Service management and marketing
Auditor : Grönroos – Title : Service Management and Marketing : Managing the Service -Profit Logic

Author : Michael R. Solomon
Title : Consumers Behavior – Buying, Having and Being (9th edition- global edition)
Author : J N Kapferer
Title : The new strategic brand management – advanced insights & strategic thinking 5th editionp(41)

Place your order now to enjoy great discounts on this or a similar topic.

People choose us because we provide:

Essays written from scratch, 100% original,

Delivery within deadlines,

Competitive prices and excellent quality,

24/7 customer support,

Priority on their privacy,

Unlimited free revisions upon request, and

Plagiarism free work,


Order Similar Assignment Now!

  • Our Support Staff are online 24/7
  • Our Writers are available 24/7
  • Most Urgent order is delivered within 4 Hrs
  • 100% Original Assignment Plagiarism report can be sent to you upon request.

GET 15 % DISCOUNT TODAY use the discount code PAPER15 at the order form.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page: