Harley-Davidson, Inc.: May 2012

Answer these questions about the case:

1. Identify Harley-Davidson’s strategy and explain its rationale.

2. Compare Harley-Davidson’s resources and capabilities with those of Honda. What does your analysis imply for Harley’s potential to establish cost and differentiation advantage over Honda?

3. What threats to continued success does Harley-Davidson face?

4. How can Harley-Davidson sustain and enhance its competitive position?

. Professional Quality: 

Cover page with title, course and author information. 
Page numbers on each page.
Sources well cited. You should always provide references for any facts, statistics, quotations, or paraphrasing of information that are not common knowledge.
Checked multiple times for errors of spelling, punctuation, grammar, etc. Using spell‐check


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