- Pick an industry (e.g. groceries, airlines, publishing, etc.) and explain the innovative process that must take place for successful integration of innovation.
- Recommend how an industry leader should search, select, implement, acquire, execute, launch, and sustain an innovative offering that is appropriate for the chosen industry.
- What can they learn from the adopting innovation?
- How can this be used to maintain a competitive edge?
- Were there any areas within this process that required extra emphasis
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