write an Executive Summary 3 pages essay,
it mus have the flowing information on it :
1. Introduction to company

2. Current status of company (Conclusions from BMC, BME, CEM, SWOT)

3. How they should innovate

4. Implementation Plan & Resources Required

5. Impacts of innovation:

a. Internal effects on the company

b. Effects on financial position of the company

c. External effects on:

i. Customers

ii. Partners

iii. Market

iv. Other


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