write an Executive Summary 3 pages essay,
it mus have the flowing information on it :
1. Introduction to company
2. Current status of company (Conclusions from BMC, BME, CEM, SWOT)
3. How they should innovate
4. Implementation Plan & Resources Required
5. Impacts of innovation:
a. Internal effects on the company
b. Effects on financial position of the company
c. External effects on:
i. Customers
ii. Partners
iii. Market
iv. Other
p(3)
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