The purpose of this project is many-fold:
1. Develop deeper understanding of a consumer behavior topic of your choice.
2. Hands-on experience on consumer research.
3. Learn selected research methodology more in-depth.
4. Train in writing an impactful report.
this enable achieving some additional side-goals:
5. Gaining insight into consumer behaviour in the industry that operate in (or are already operating in).
6. Being able to publish (in a local media) an interesting insight on consumer behaviour.