Weighting: 30%

Length and/or format: 1500 words report style

Purpose: To assess students’ ability to pull together the key concepts and theories learnt, in a way that allows them to be creative and innovative within a group environment.

Learning outcomes assessed: 1, 2, 4, and 5 3

How to submit: At the beginning of the lecture in Week 11 – No later than 20 minutes into the first hour of the lecture. Students will receive a 10% penalty if the paper is submitted later than this time. Students must include Lecturer’s name and Tutors name and tutorial time on the coversheet


Now that you are familiar with marketing concepts, working in a team of 3 – 4 students, critically analyse the marketing strategies of one of the following retailer’s:




In your report, you are required to include the following: • What marketing concepts do they use to promote their organisation and products? • How do they utilize the marketing mix elements to enhance their marketing activities? • What are some of the promotional activities that they have used recently? Have these promotions been successful? • Is digital marketing used? Is it effective? The report must not exceed 1500 words. Use headings to distinguish the various topics. Please ensure that you


similairty should be lower than 5%


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