project management:E-commerce giant Alibaba has broken its own record for sales on China's Singles Day, the world's biggest online shopping event. project management:E-commerce giant Alibaba has broken its own record for sales on China's Singles Day, the world's biggest online shopping event.

1,compared with US black Friday
2,compared with previous years’ selling,how could 2015 can get big success especially they have new customers oversea, and what changes they made e.g. online selling milk, peanuts, smart phones, these selling reached the highest point ever in online selling of the same types of preduct
3,compared with other online retailers e.g..jingdong suning 
4,how could the alibaba team prepared for the event
5,analysis about the refund rate
6,how do they attract consumers, use what measurements
7,please use some appendix and figures to make it looks perfect

here are some references you might use:https://www.bbc.co.uk/news/business-34773940
https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/11986791/Singles-Day-2015.html 
please find as much as possible information to explain

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