Springfield Nor’easters Case Questions

Springfield Nor’easters Case Questions

 Optimal Ticket Price

Set the price for each type of ticket (single game ticket, 5-game ticket, 20-game ticket, and 38 game tickets) at the optimal level (highlight your prices in yellow). Explain how you set these prices.

Hint:

Complete Buckingham’s pricing matrix worksheet (Exhibit 6). Include this in an appendix.

Convert the pricing matrix worksheet to cumulative values by calculating the total percentage of consumers who are willing to purchase tickets at each price point.  For example, if 22% of consumers are willing to pay $14 for a single ticket and 27% are will to pay $12 for a single ticket, 49% would be will to pay at least $12 (22% + 27% = 49%). Present this in the form of Buckingham’s pricing matrix worksheet (Exhibit 6). Include this in an appendix.

Calculate the potential revenue for each ticket type-price per ticket combination. For example, 22% of consumers are willing to pay $14 for a single game ticket. The potential revenue for single game tickets priced at $14 is $3.08 ($14 * 22%). For 5-game tickets, 5% of the respondents are willing to pay $14 per game. The potential revenue per game for 5-game tickets priced at $14 per game is $0.70 ($14 *5%). Present this in the form of Buckingham’s pricing matrix worksheet (Exhibit 6).  Include this in an appendix.

Ticket Revenue

Based on optimal prices, determine the team’s ticket revenue for the season. (Highlight this value in yellow.)

Concessions Revenue

 Based on the team’s ticket sales, calculate the team’s concessions revenue for the season. (Highlight this value in yellow.)

Net Profit

 Calculate the team’s net profit for the season. (Highlight this value in yellow.)

Excess Capacity

 How much excess capacity will be available in the stadium after ticket prices are set at the optimal level?  (Highlight this value in yellow.)  How can this capacity best be used?  What impact would your recommendation for the use of the excess capacity have on net income? (Highlight this value in yellow.)

Order Similar Assignment Now!

  • Our Support Staff are online 24/7
  • Our Writers are available 24/7
  • Most Urgent order is delivered within 4 Hrs
  • 100% Original Assignment Plagiarism report can be sent to you upon request.

GET 15 % DISCOUNT TODAY use the discount code PAPER15 at the order form.

Type of paper Academic level Subject area
Number of pages Paper urgency Cost per page:
 Total: