Subject Area: Advertising and media in marketing environment

this is not a essay but a report.
The purpose of this assignment is to assess your ability to apply theory and models to advertising activities and evaluate the effectiveness of the advertising activities.
Analyse an advertising campaign for any product or services. This can be based on an existing or previous campaign. Detail the rationale for the campaign strategy and critically evaluate why the campaign will be effective by reference to advertising

MKT5A5 APPLICATION COURSEWORK

Learning Outcomes: A14, B13, B14, B15, C19 & D14

The purpose of this assignment is to assess your ability to apply theory and models to advertising activities and evaluate the effectiveness of the advertising activities.

Analyse an advertising campaign for any product or services. This can be based on an existing or previous campaign. Detail the rationale for the campaign strategy and critically evaluate why the campaign will be effective by reference to advertising theory.

Structure and areas of importance:

Introduction – information relating to the firm and industry/market

Campaign strategy – rationale

Evaluation of the campaign – application of advertising concepts & framework

Recommendations/conclusion

Assessment criteria

Referencing and structure                                                                   10%

Campaign strategy                                                                              20%

Evaluation of the campaign or advertisement                                                50%

Recommendations/conclusion                                                            20%

Total                                                                                                    100

Sources: Academic textbooks/journal articles for the theory. Datamonitor, Mintel and Euromonitor produce useful reports for company and industry data.

Word count: 2000 words + or – 10% excluding appendices.

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theory

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