Target Corporation

Please answer the bullet points below based on researching Target Corporation.

Company’s Current Internet Marketing efforts:

• A discussion of the firm’s Internet business model including a concise statement of its value proposition and its Internet revenue streams.
• Internet marketing strategies (e.g., web site, online advertising, use of social media, email, search).
• Customer service, acquisition, retention strategies
• Overall marketing strategy
• Integration of web presence into overall marketing strategy.
• Offline approaches
• Marketing relationship objectives from the Customer relationship management
• Data acquisition, management, and use.
• Current performance, metrics, evaluation.
• Social and regulatory issues.


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