The development and implementation of effective strategies requires a sound evaluation and analysis of both the external and internal environments of the organisation.
Discuss how a better understanding of the internal environment can improve the formulation formulation and implementation of business strategy.
In your answer you should use a structured model of the internal environment ( e.g. McKinsey 7S or Okumus).
Students should aim for a minimum of six (6) peer reviewed journal articles, in addition to other research.
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