The Importance of Design and Innovation function for business.

This should be in essay/report style and include references in the Harvard style. Appropriate sources include:
Professional or trade bodies and journals
Job adverts and careers sites
News items from quality media
Academic articles about the profession
Biography or autobiography of leaders in the field
Personal contact with professionals
Business encyclopedias eg “Business the Ultimate Resource” 

A) In 150-200 words, describe what is DISTINCTIVE about Design and Innovation function and how this distinctiveness relates to any relevant management theory or framework that you have learned about. For example, for BSc management students who have taken the Practice of Management module the planning/organising/leading/controlling framework would be an example.

B) Outline four key personal and/or professional qualities that you think will be needed from the top professionals in Design and Innovation Function by 2025. Base this on specific evidence from professional bodies, employers, academics or other relevant high quality sources (250-300 words maximum)

C) Identify one specific other function from the list of 10 which you think will be particularly important for the success of your Design and Innovation function. Give the reasons you choose this particular function (100-150 words).

1. ACC Accounting & Control 
2. CAL Coordination & Legal 
3. CSR Corporate Social Responsibility 
4. DGI Design & Innovation 
5. HUM Human Resources 
6. ISP Information Systems & Project Management 
7. INC Internal Communication
8. MKS Marketing & Sales 
9. PSC Procurement & Supply Chain
10. PRQ Production & Quality


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